StepshotsStorylane Pricing in 2026: Plans, Seat Math, and Flat-Price Alternatives
What Storylane costs in 2026: free tier, Starter from $40/month plus $40 per extra seat, HTML capture from $500/month — the real math, and flat-price alternatives from €19/mo.
The Short Answer
Storylane's Demo Suite has five plans in 2026: Free ($0 — 1 seat, 1 published demo live at a time), Starter at $40/month billed annually ($50 monthly, 1 seat included, $40 per additional seat), Growth at $500/month (5 seats, $100 per additional — and this is where the HTML editor starts), Premium at $1,200/month (10 seats), and Enterprise (custom). The RepX AI chat product is separate, starting at $2,000/month. If the seat math is what stings, flat-price alternatives start at €19/month with no per-seat billing.
Storylane's Plans at a Glance
| Plan | Price (billed annually) | Seats | Notes |
|---|---|---|---|
| Free | $0 | 1 | 1 published demo live at a time, unlimited views |
| Starter | $40/mo | 1 (+$40 each) | Unlimited demos, screenshot & video capture, MCP |
| Growth | $500/mo | 5 (+$100 each) | HTML editor starts here; A/B testing, dedicated CSM |
| Premium | $1,200/mo | 10 | SSO, Salesforce, whitelabel URLs |
| Enterprise | Custom | Unlimited | API, sandbox demos, professional services |
Monthly billing runs roughly 20–25% higher (Starter $50, Growth $625, Premium $1,500). RepX — the AI sales-chat agent — is its own ladder: from $2,000/month (Growth) and $3,000/month (Premium).
Checked August 2026. Plans change; Storylane's pricing page is the source of truth.
The Three Costs That Surprise Teams
- Seats multiply the sticker price. Starter is $40/month for exactly one creator; a three-person team pays $120/month. On Growth every extra seat past five is $100/month.
- HTML capture starts at $500/month. The thing Storylane is best known for — editable HTML tours — is listed from the Growth tier up. Free and Starter are screenshot and video demos.
- The AI chat is a second product. RepX conversations start at $2,000/month on top of everything above.
Who Storylane's Pricing Fits
Storylane has a well-earned reputation for ease of use among non-technical sales and marketing teams, and the Growth tier's HTML editor, account reveal, and dedicated CSM are built for exactly that buyer. The free tier is genuinely useful for shipping one demo — as long as one seat and one live demo stay enough.
A Flat-Price Alternative: Stepshots
| Storylane | Stepshots | |
|---|---|---|
| Free plan | 1 seat, 1 published demo | 1 hosted demo + unlimited local recording (open-source CLI) |
| Entry paid price | $40/mo + $40 per extra seat | €19/month flat, or €190/year |
| Scaling up | $500/mo Growth, $100 per extra seat | €99/month — unlimited demos |
| Billing model | Per-seat, annual for the listed price | Flat price, no per-seat billing |
| MCP server (AI agents) | Starter tier, from $40/mo | Free — in the open-source CLI and hosted |
| Sandbox demos | Enterprise, custom pricing | Generated with your own AI key or Claude Code plan; hosting on €19/mo Pro |
The €19/month Pro plan includes 30 hosted demos, view analytics with per-step drop-off, custom branding, embeds anywhere, and unbranded guided tours — for the whole team, because there are no seats to count. It also hosts AI-generated sandboxes — a clickable replica of your UI with synthetic data, rebuilt from a recording on your own machine — a feature Storylane reserves for its custom-priced Enterprise tier. The €99/month Company plan adds unlimited demos plus client handoff via single-use claim links.
Price isn't the whole story: if you need to edit content inside captured screens — swapped data, localized text — Storylane's Growth-tier HTML editor is genuinely the stronger tool. Stepshots trades that for screenshot speed, a lighter embed, and automation. The full trade-off is in our Storylane alternatives comparison.
Which Should You Pick?
Choose Storylane if you're a sales or marketing org that wants guided HTML tours with sales tooling around them — and a budget that survives per-seat math at the $500 tier. Choose Stepshots if you want an interactive demo on your site this week at one flat price, however many people work on it.
The free tier includes one hosted demo and unlimited local recording with the open-source CLI. Try Stepshots free.
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