Storylane vs Navattic (2026): Pricing, Capture, and Which to Pick

The Short Answer

Storylane and Navattic are the two most-compared HTML-capture demo platforms, and the honest summary is: Storylane is the easier tool to buy and start with — published prices, a $40/month entry plan, a reputation for ease of use — while Navattic is built for marketing teams running high-fidelity product tours at scale, on seat-tier plans that are billed annually and, as of August 2026, no longer carry public prices. If both feel like more machinery than your demo needs, there's a lighter third option at the end.

Storylane vs Navattic at a Glance

	Storylane	Navattic
Capture	HTML capture	HTML capture
Free plan	1 seat, 1 published demo live at a time	1 seat, 1 demo (HTML or media)
Entry paid plan	$40/mo billed annually ($50 monthly), 1 seat	Startup tier — billed annually, price not published
Seat model	Per seat: +$40 each on Starter, +$100 on Growth	Seat tiers: 1 → 5 → 10 by plan
HTML editor	From Growth, $500/mo	Capture editing included from the free tier
Billing	Monthly or annual	Annual (a monthly toggle exists, prices unpublished)
MCP server (AI agents)	Starter, from $40/mo	Startup tier
Sandbox demos	Enterprise, custom pricing	Base tier
Separate products	RepX AI chat, from $2,000/mo	—

Checked August 26, 2026 against both vendors' pricing pages. Plans change; those pages are the source of truth.

Where Storylane Wins

• You can see the prices. Every Demo Suite tier has a published number, monthly billing exists, and the seat math is calculable in advance — $40/month for one creator, plus $40 per additional seat.
• Ease of use. Storylane's reputation among non-technical sales and marketing teams is well earned; it's one of the fastest HTML-capture tools to get a first tour out of.
• A real free tier for one demo. One published demo, unlimited views, no sales call.

Where Navattic Wins

• Editing captured screens on the free tier. Navattic includes capture editing from its free Starter plan — Storylane gates its HTML editor behind the $500/month Growth tier.
• Scale features for marketing orgs. A/B testing, account identification, sandbox demos, and 25+ integrations arrive on Base and Growth, aimed at teams running demos across campaigns — the buyer Navattic names on its own pricing page.
• Seats included in the tier. Base bundles 5 seats and Growth 10, so there's no per-seat line item creeping up inside a plan.

The Pricing Difference

The structural difference matters more than any single number. Storylane prices per seat and publishes everything — predictable, but the sticker multiplies with your team. Navattic sells seat tiers billed annually and stopped publishing prices in late August 2026; the last published rates ran $125/month (1 seat) to $1,000/month (10 seats), and current numbers are a sales conversation. Our Storylane pricing breakdown and Navattic pricing breakdown go through both in detail.

The Lighter Third Option

Both tools assume you want HTML-captured tours with a marketing platform around them. If what you actually need is an interactive demo of your core flow on the site this week, Stepshots takes a different path: screenshot-based demos recorded with a browser extension or an open-source CLI, a visual editor for callouts and blur, per-step analytics, and flat pricing — free for one hosted demo plus unlimited local recording, then €19/month for 30 demos with no per-seat billing. The MCP server for AI agents is free on both the CLI and the hosted side, and AI-generated sandboxes — the interactive-environment feature both platforms reserve for their upper tiers — are generated with your own AI key and hosted on the €19/mo Pro plan.

Which Should You Pick?

Choose Storylane if you're a sales or marketing team that wants guided HTML tours with predictable, published pricing and doesn't mind per-seat math. Choose Navattic if you're a marketing org running product tours at scale, the free tier's capture editing hooks you, and an annual sales-quoted contract is acceptable. Choose Stepshots if you want a demo live this week at a flat price — see the full comparisons in our Storylane alternatives and Navattic alternatives guides.

The free tier includes one hosted demo and unlimited local recording with the open-source CLI. Try Stepshots free.